While more businesses are turning to text messages as a marketing channel, Emotive CEO Brain Zatulove argued that most marketers are just treating it as another “newsletter blast.” “The reason…
Tag: Advertising Tech
IronSource acquires video and playable ad platform Luna Labs
Mobile advertising company ironSource is announcing its second acquisition of the year — Luna Labs, a startup that that’s built a platform allowing app developers to create and manage video…
Acast acquires podcasting startup RadioPublic
Podcast advertising company Acast is announcing that it has acquired RadioPublic, the startup that spun out of public radio marketplace PRX in 2016. At first, RadioPublic’s main product was a…
Scalarr raises $7.5M to fight mobile ad fraud
Scalarr, a startup that says it uses machine learning to combat ad fraud, is announcing that it has raised $7.5 million in Series A funding. The company was founded by…