Target Circle and TapHeaven announced they’re merging into a single company under the Target Circle brand. TapHeaven co-founder and CEO Chris Hoyt, who is becoming chief growth officer at the combined…
Tag: Advertising Tech
Adjust raises $227M to measure mobile ads and prevent fraud
Adjust is announcing that it has raised $227 million in new funding. The company, founded in Berlin back in 2012, has created a variety of ad measurement and anti-fraud tools…
US digital advertising exceeded $100B in 2018 (IAB report)
Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers.…
You might hate it, but Facebook Stories now has 500M users
You might think it’s redundant with Instagram Stories, or just don’t want to see high school friends’ boring lives, but ephemeral Snapchat-style Stories now have 500 million daily users across…