Video advertising company Eyeview shut down in December, but its technology will live on thanks to an acquisition by Aki Technologies. Aki CEO Scott Swanson told me that he’s anticipating…
Tag: Advertising Tech
AppsFlyer raises $210M for ad attribution and more
AppsFlyer has raised a massive Series D of $210 million, led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to…
Pandora launches interactive voice ads
Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to…
SocialRank sells biz to Trufan, pivots to a mobile LinkedIn
What do you do when your startup idea doesn’t prove big enough? Run it as a scrawny but profitable lifestyle business? Or sell it to a competitor and take another…