Atlanta, GA…Wednesday, June 13, 2019….Even in this digital age of global reach and connectivity primed for business success, if you’re an entrepreneur who prefers to work solo with the lone responsibility of getting the work done, you may unwittingly be setting yourself up for increased stress and limited business growth.

According to Monica McCoy, business strategist, global speaker and founder of the Global Supplier Diversity Curriculum (GSDC), a quarterly educational event designed to help women owned and minority businesses get the tools and tactics needed to secure contracts and investors, being a solopreneur can be good at the beginning of starting a business, but can ultimately turn into challenges that can not only limit real opportunities to scale your business, and add unhealthy stress levels to your life.

“It can be a beautiful thing to transition out of a job and start your own business, however, trying to grow a business all on your own can be extremely stressful and not making sure you have the right team of people in place to help you strategize and execute effectively so you can grow, may not be the most prudent or profitable success option,” says McCoy. “This is why our next GSDC event will focus on helping current and aspiring business owners to understand and maneuver the subtleties of the solopreneur trap,” she said

Scheduled for late June, McCoy’s ”Overcoming the Solopreneur Trap: Building a High Performance Team to Scale Your Business,” will be keynoted by Lars Minns, Mercedez-Benz USA Head of Human Resources, and includes other dynamic speakers, including McCoy and Keriann Ferguson, manager, human resources with Salesforce, who will be sharing key insights on both the benefits and real challenges of successful solopreneurship.

Overcoming the Solopreneur Trap

A sought-after business strategist and award-winning global speaker, McCoy established her company, Monica Motivates, LLC., as a solopreneur in 2017 after 15 years with Coca-Cola. Her business began by focuses on helping individuals identify their purpose and passion, while showing them how to best leverage their newly found knowledge for the benefit of their companies and themselves. However, she quickly transitioned into focusing on helping women and minority-owned business owners learn how to grow their businesses through learning how to effectively pitch major companies to secure corporate contracts and investors.

“When I recognized that only a very small percentage of the available $85 billion of investment dollars was going to women and minority-owned businesses, I realized I had to do something to fill that gap,” shared McCoy. “I also realized that to truly make the kind of impact with women and minority-owned businesses that I desired, I was going to need the help of a talented team of people and my business has grown tremendously as a result,” she said.

In addition to the quarterly Global Supplier Diversity Curriculum events and an annual Global Supplier Diversity Conference, McCoy also created and facilitates Pitch University, full day interactive educational workshop sessions, which to date has assisted nearly 1,000 business owners since its spring 2018 inception.

An award-winning business owner, McCoy was among 50 global women leaders who received the prestigious Women’s Economic Forum 2017 “Iconic Women Creating a Better World for All’ Award in New Delhi. She has shared her professional expertise at industry and professional groups like Mercedes Benz USA, Cisco, GA Tech, The Coca-Cola Company, etc. McCoy also just released her second book, “Treating Your Brand like a Fortune 100 Company,” at the event. Her first book, “The Best life Lessons Learned From Real People,” was released last year.

Sponsored by Mercedes-Benz, the GSDC “Overcoming the Solopreneur Trap: Building a High Performance Team to Scale Your Business” event will be held on Thursday, June 27 from 8:30am to Noon at Mercedes-Benz Headquarters , located at One Mercedes-Benz Drive, Sandy Springs, GA 30328. For more information, go to

For media inquiries, contact Norma Stanley at 404/451-1811.

Leave a comment

Send a Comment

Your email address will not be published. Required fields are marked *