Taylor Swift is taking swift action.
The 30-year-old “Cardigan” singer and her team quickly responded to accusations that she copied the logo for merchandise for her new studio album, folklore, from a Black-owned business called The Folklore.
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In an Instagram post on Friday (July 24), owner Amira Rasool explained that the logo belonged to her store, “an online concept store delivering Africa & the diaspora’s top contemporary designer brands.”
“This morning, it came to my attention that musician #TaylorSwift is selling merchandise to go along with her new album ‘Folklore’. She is currently selling merchandise with the words “The Folklore” printed on them. Based on the similarities of the design, I believe the designer of the merch ripped off my company’s logo,” she said.
Taylor‘s team issued a statement on Tuesday (July 28).
“Yesterday, we were made aware of a complaint that the specific use of the word ‘the’ before ‘folklore album’ on some of the folklore album merchandise was of concern. Absolutely no merchandise using ‘the’ before the words ‘folklore album’ has been manufactured or sent out. In good faith, we honored her request and immediately notified everyone who had ordered merchandise with the word ‘the’ preceding ‘folklore album’ that they will now receive their order with the design change,” they said.
“I commend Taylor‘s team for recognizing the damage the merchandise caused to my company @TheFolklore’s brand. I recognize that she has been a strong advocate for women protecting their creative rights, so it was good to see her team is on the same page,” said Amira Rasool.
“Taylor‘s team took swift action to have ‘the’ removed from all merchandise … It was a great first step and we are in conversation right now with Taylor‘s team about the next steps to make this situation right,” she also told InStyle.
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